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SOY FACE CLEANSER
Fresh Beauty (LVMH)
ROLE
Art Direction, 360 Campaign Concept, Video Editing, Animation
Senses, Source, Science.
Fresh's Soy Face Cleanser campaign (2025) re-introduced the hero product and the updated visual language of the brand.
CREDITS
Photography: Betina Du Toit
DP: Wouter Du Toit
Credits:
SVP, Creative: Veronique Halbrey Young
Senior Director, Creative Direction: Samantha Liang
Senior Manager, Art Director: Xiao Sheng
Senior Designer, Paid Media + Social: Anna Aiello
Associate Manager, Digital Designer: Tommy Evich
Motion Designer, Paid Media + Social: Erin Lux
Associate Manager, Production: Syvonnah Jefferson
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